Founding Members

D.S. is one of Korea's standout professionals with a strong track record in business management, politics and academia.

As president of MCB International, he has long specialized in the strategic planning for sales and marketing, joint venture development and revenue stream modeling. He is a senior advisor to blue chip corporations such as Pepsi Cola, Sara Lee, TRIARC, Frito Lay, Timberland and Inchcape.

As Vice President, Asia Pacific for Pepsi Cola International and President of Pepsi Cola Korea, he managed a total company restructuring, including the building of new plants, devising new distribution channels and new marketing strategies for both South and North Korea. His leadership skills resulted in a great leap in both volume and bottom line profit. As Pepsi's Regional Director for Korea, Taiwan and Guam, he built the business in Taiwan from zero to five million cases in a few short years.

D.S. has served as Secretary General of Korea's Democratic Party and its 1997 Presidential candidate. He has also been a candidate for Parliament himself. He has a keen understanding of government policies and practices. And as a marketing PhD, D.S. is a visiting professor at universities in Korea, China and Russia.

It would be difficult to find anyone with an equal amount of knowledge, experience and practical business success in the important market of Korea