Founding Members

Chairman and Co-founder of Asia CEO Network, nineteen years of Peter's 30 year management career has been in Asia. He is a specialist in market entry strategies including greenfield start-ups, joint-ventures, strategic alliances and acquisitions.

Peter has also considerable experience in manufacturing restructuring with related shifts to low-labor cost countries. His formidable skills have resulted in significant and profitable growth during his time at the helm as Regional CEO for such industry stalwarts as Reebok International, Sara Lee and most recently, Electrolux.

Peter's firm knowledge of the corporate management practices, strategies and operational structures can help develop efficient, profitable and robust businesses in the fast growth markets of China, India, and the ASEAN countries as well as East Asia and Australasia.